Como announces the launch of Data on the Lake, a real‑time artificial‑intelligence lab for football, scheduled for July 24‑25, 2026. The initiative, a joint effort by Como 1907, Como Ventures and Google DeepMind, aims to reshape the club's decision‑making processes.

What is Data on the Lake?

Data on the Lake is a two‑day event reserved for engineers, developers and sports‑technology professionals. Participants will receive a curated Como 1907 dataset and must build AI tools useful for a professional football organization. Challenges will be judged in two categories: technical innovation and practical utility.

Why does the event matter for Como?

The club, sitting 4th in Serie A with 71 points (20W‑11D‑7L) and riding a five‑game winning streak, seeks to harness AI to stay in the title race, currently 16 points behind Inter. Data‑driven solutions could sharpen tactical preparation and transfer management, solidifying its competitive edge.

How will professionals take part?

Applications are open, but entry is invitation‑only. After a presentation of Como's AI vision, teams will receive specific questions, development time, and will pitch their projects to a panel of technical, football and business experts. The agenda includes briefings, team‑building and intensive networking.

What are the future prospects for the club?

If prototypes prove practically valuable, Como could embed them into daily operations, from scouting to athletic preparation. Success might also draw tech sponsors, bolstering the club's financial standing. The event concludes with the second edition of “Football on the Lake,” cementing Lake Como as a hub of sports innovation.